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Aspen 37. Building Exhibition Stand

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Project: Aspen 37. Building Exhibition Stand

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City: İstanbul

Metering: 30 m2


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37th Construction Fair / Turkey Build 2014 participant Aspen’s stand design idea for this year emerged from the company’s willingness to emphasize its powerful corporate structure. This design, which was recently implemented to ensure the showcasing of a higher number of products, was handled with an entirely different concept this year. The acoustic particle boards imported from Denmark were used as a building element and the main theme was built on this material. The space was shaped with a bolder and more aggressive form and a plan that emphasizes the “acoustic ceiling”, which is significant to Aspen, was developed. In this space, which was used for live music band performance, the characteristics of the materials was highlighted and additionally, a different event was held in the place. More than half of the stand area was left vacant and a square where the fair visitors could breathe was also created.

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